- advertising value equivalence
- Общая лексика: рекламная эквивалентность (определяют как средство преобразования вещательного или редакционного пространства в СМИ в затраты на рекламу.)
Универсальный англо-русский словарь. Академик.ру. 2011.
Универсальный англо-русский словарь. Академик.ру. 2011.
Media monitoring service — A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may… … Wikipedia
BIBLE — THE CANON, TEXT, AND EDITIONS canon general titles the canon the significance of the canon the process of canonization contents and titles of the books the tripartite canon … Encyclopedia of Judaism
Generic drug — A generic drug (generic drugs, short: generics) is a drug defined as a drug product that is comparable to brand/reference listed drug product in dosage form, strength, route of administration, quality and performance characteristics, and intended … Wikipedia
Royalties — Not to be confused with Royal family. Royalty cheque. Royalties (sometimes, running royalties, or private sector taxes) are usage based payments made by one party (the licensee ) to another (the licensor ) for the right to ongoing use of an asset … Wikipedia
literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… … Universalium
Diamond — This article is about the mineral. For the gemstone, see Diamond (gemstone). For other uses, including the shape ◊, see Diamond (disambiguation) … Wikipedia
Rhetoric — This article is about the art of rhetoric in general. For the work by Aristotle, see Rhetoric (Aristotle). Painting depicting a lecture in a knight academy, painted by Pieter Isaacsz or Reinhold Timm for Rosenborg Castle as part of a series of… … Wikipedia
international payment and exchange — ▪ economics Introduction international exchange also called foreign exchange respectively, any payment made by one country to another and the market in which national currencies are bought and sold by those who require them for such… … Universalium
Europe, history of — Introduction history of European peoples and cultures from prehistoric times to the present. Europe is a more ambiguous term than most geographic expressions. Its etymology is doubtful, as is the physical extent of the area it designates.… … Universalium
ambivalence — by Marc Schuster Ambivalence is a slippery term whose definition and significance has shifted throughout Baudrillard s career. One constant, however, is that ambivalence always calls into question the legitimacy of value. For Baudrillard,… … The Baudrillard dictionary
Roulette — For other uses, see Roulette (disambiguation). Spinning Roulette wheel with ball … Wikipedia